Opus Trust Communications Acquires Adare SEC

02 Nov 2021

We are very pleased to share the news that we will become a £110m turnover business thanks to our acquisition of Adare SEC from its private equity owners, Endless LLP.

With sites in Huddersfield, Redditch and Nottingham, Adare SEC is an integrated communications provider specialising in very similar sectors to those that we do.

The deal, completed on 1 November 2021, will increase our talented team from 180 colleagues to 530, exemplifying the size and scale of the agreement and the opportunities that it brings us as a business.

Following the strategic acquisition of Critiqom in 2019 and DocCentrics in 2020, we are once again strengthening our capabilities and geographic footprint within the transactional communications market.

The deal reinforces our credibility as a preferred partner in digital transformation and customer experience, building on the strides taken by Adare SEC in this area.

Furthermore, integrating the skill set of both companies, we will deliver even stronger market leading talent and enhanced expertise as we strive to meet with the evolving and increasingly complex needs of our customers.

Chief Executive of Opus Trust Communications, Tony Strong, comments: “This acquisition is a significant moment in our story, and we look forward to welcoming both colleagues and clients from Adare SEC to the Opus Trust Group.

“While the market is contracting, we are investing to allow us to grow at scale and pace. We made the commitment to become a £100m business within five years and have achieved that in under three.

“With complementary specialisms, we are now a much larger and more resilient business, but we don’t want to lose sight of our values or our wider ambitions. Our focus is to become the largest and best transactional communications partner in the UK market.

“As an acquisitive organisation we are already looking at further opportunities, however the relationships we have with our customers and the way we work so closely with them will remain our point of difference.”

Rachael Nevins CEO of Adare SEC comments: “When we began the sale process of Adare SEC, we wanted to ensure that the business found the right new ownership.  We are delighted that Opus Trust is that new partner who shares our vision of the future of the industry, our culture and our values.”

As part of the sale, Ms Nevins will be stepping down from her role as CEO.

She continues: “It has been an honour to lead Adare SEC and its fantastic workforce over the last four years.  All of our colleagues had to go the extra mile in recent times, dealing with impact of the pandemic, and I am humbled to have had the opportunity to represent them all”.

James Woolley, Partner at Endless added: “The sale to Opus Trust today represents the culmination of five years of work to transform the business into a leading digital and integrated communications company in this industry. It has been a pleasure to work with Rachael and her executive team and I wish them, and all of our colleagues at Adare SEC, a bright future as part of the Opus Trust Group”.

We hope that you will all join us in celebrating this fantastic news. We are all very excited about the opportunities this presents and the journey that awaits.


Transactional Communications