The fastest way to secure new customers once they’ve bought into your proposition is to make the onboarding process as easy and pain-free as possible.
Any delays in processing applications, or roadblocks during an online onboarding process will undo all the good work to that point.
Digitisation of documents that can be uploaded rather than sent in the post is a classic example. Suddenly, a step in the process that might have taken days, takes minutes and the customer is up and running with you. Instant identification using email verification and text links authenticates the new customer quickly to start them on their buying cycle. Make processes easy and reduce the drop-out rate by removing barriers along the customer journey.
The cost of acquisition can be high, so it’s vital to ensure that a return is seen on the investment. Seamless customer journeys are achievable with the right approach and when executed correctly, will pay dividends through satisfied customers, repeat business and referrals. OpusCX is the solution that delivers on all fronts, ensuring successful new customer relationships are achieved.